Brand Collaborator
Lave Skincare.Sophisticated skincare experiences.
A brand for everyday.
Skincare had gotten complicated for no reason. The team built Lave from the ground up: naming, brand, messaging, product design, retail, marketing, campaigns, social, and website. Model/Actor Don Benjamin wasn't just along for the ride — he was a key player, investor, and launch partner, giving the brand a real face and voice from day one.
Spray. Go. Live.
The idea was simple: a concentrated mist for faster, easier, more direct skincare. Less product mayhem, more life. Spray, boom, done. Built for travel, built for after work, built for someone who wants results without the ritual. The brand voice matched the product: confident, a little irreverent, never precious about skincare the way the category usually is.
Love your skin,Love Lave.
The launch proved the idea out. The soft launch alone brought in $21,000 in purchases in the first week.
What started as a single face moisturizer scaled into a four-product line: serum, cleanser, travel kit, and spray — each one carrying the same direct, no-mayhem philosophy the brand launched with.
When digital is as sexy as the brand itself.
A brand built on speed and simplicity couldn't launch with a clunky website. I worked with the development team to build a digital experience and web store that matched the product itself — fast, clean, no friction between wanting it and buying it. Every page loaded like the spray worked: quick, direct, done.\n\nThe team pushed past template thinking, building real applications and putting AI to work where it actually mattered, not as a buzzword. SEO got the same treatment: real structure and real relevance, built for how people actually search, not a pile of keywords stuffed in and hoping something sticks.\n\nThe store had to carry the same confidence as the packaging on a shelf. No generic ecommerce template feel, no five-click checkout. Just a digital space that felt like Lave everywhere it showed up, not just in the bottle.
Go embrace all life has to offer,you damn beautiful human.
The launch proved the idea out. The soft launch alone brought in $21,000 in purchases in the first week. What started as a single face moisturizer scaled into a four-product line: serum, cleanser, travel kit, and spray — each one carrying the same direct, no-mayhem philosophy the brand launched with.
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